01 / WHEN TO USE IT
Use this when
you need a clearer move.
Use this when your team has a search opportunity but needs to decide where to focus. It is designed for a practical first pass — not a generic list of keywords.
02 / THE WORKFLOW
Name the search moment
Describe the question the audience is trying to answer and what they need before they can act.
Find the page opportunity
Match that question to the right existing page, missing page or content improvement.
Choose the next useful action
Prioritise one change that makes the page clearer, more relevant or easier to find.
03 / STARTER BRIEF
Give the skill
the context it needs.
Bring the page or topic you are reviewing, the audience you want to reach, your business goal and any evidence you already have — analytics, search data, customer questions or competitor examples.
04 / THE OUTCOME
What you will
leave with.
A prioritised SEO brief with the audience question, search intent, page opportunity and the next content or technical action.
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