01 / WHEN TO USE IT
Use this when
you need a clearer move.
Use this when you have useful expertise but need to shape it into a clearer content direction, series or single piece of work.
02 / THE WORKFLOW
Find the useful question
Start with the audience question that matters before deciding on the format or headline.
Choose the point of view
Turn expertise into one clear idea that is specific enough to be remembered and used.
Shape the next action
Decide what the reader should understand, do or discuss after engaging with the content.
03 / STARTER BRIEF
Give the skill
the context it needs.
Bring the audience, the problem they are trying to solve, your point of view, any proof or examples, and the action you want the content to support.
04 / THE OUTCOME
What you will
leave with.
A content brief with the audience question, central point of view, recommended format, proof points and a practical call to action.
Get the Content collection ↗